Playing the Social by Social Game

There are three sets of cards used in the Social by Social Game. These are an ever-evolving set of resources, they may change based on technology developments, social innovations, or simply new ideas. Please contribute to the decks below as you play and iterate wherever in the world you are.

招募牌 "People cards"

招募牌指的是那些用來吸引使用者參與，行銷你的專案、以及獲得回饋與想法的種種活動。每張卡上都有正點值，但也須付出成本。告訴每個小組它們可運用的招募卡總值，應以十點為目標。

People cards indicate activities you can undertake to engage users, market your project and gather feedback and ideas. These cards have +ve values, so each one has a cost. Teams should be told to aim for 10 points worth of 'people' cards.

• 需求評估 (Needs assessments) - 3

  以調查、訪問和其他方式，來發現地方有哪些民眾與行業需要支援

• Surveys, interviews and other methods used to find what local people and businesses need to support their work.

• 社群經理 (Community manager) -3

  雇用一個積極、有活力的人來與人交陪、敘說故事、照料人們並讓社群持續成長。

  Hire an energetic person to make connections, tell stories, look after people and grow the community

• 媒體廣告 (Media advertising) - 3

  在報紙、雜誌含其他媒體上購買廣告版面。

  Pay for ad space in newspapers, magazines and other media 

• 媒體支援中心 (Media support centre) - 3

  支援學校、青少年中心、圖書館使用多媒體工具來做事的一個地方中心。

  A local centre supports schools, youth centres, libraries, in working with multimedia tools.

• 電腦課程 (Computer courses) - 3

  為那些願意因應就業市場需求而多做準備的人們，提供有關電腦及網路技能的基本與進階課程。

  Basic and advanced courses on computer and internet skills offered by colleagues to people who want to be better equipped for the labour market.
• 媒體教練 (Media coaches) - 3

  提供老師、圖書館員、青少年工作者及其他人為期三個月的教育訓練，讓他們能成為組織裡專門的媒體教練。

  3-month training provided for teachers, librarians, youth workers and others to become specialized media coaches in their organisation.

• 數位健檢(Health check) - 2

  為組織及機構提供「數位健康檢查」，以幫助它們找出該學習哪些社會科技。

  Digital health checks offered to organisations to find what they need to learn about social technology

• 合作設計工作坊 (Co-design workshops) - 2

  讓人們從頭開始就能一起設計不同方案與所需工具的協力工作坊。

  Collaboration workshops enable people to design projects and tools needed together from the start.

• 繪製網絡關係圖 (Network mapping) - 2

  找出關鍵利益與「關係」，將其繪製成圖，作為發展網路系統與服務的參照「架構」。

  Key interests and and connections mapped to provide an “architecture” for online system and services.

• 報刊與媒體 (Press and media) - 2

  花足夠的時間與氣力，向傳統媒體進行簡報。

  Substantial time and effort is spent on briefing traditional media.

• 活動/事件 (Events programme) - 2

  舉辦會議和較大型的活動，作為吸引人們參與的活動節目之一，內容也會在線上報導。

  Meetings and larger events as part of a planned engagement programme, with content also reported online.

• 傳單與印刷品行銷 (Leaflets and print marketing) - 2

  印刷簡易宣傳品並在重要場所發送。

  Print and distribute materials in important spaces

• 搜尋引擎廣告 (Search engine advertising) - 2

  在Google和其他的搜尋網站上做廣告，也包括利用Google ad 將廣告放置在其他的網站和部落格上。

  Pay for advertising on Google and other search engines, including Google ads on other sites.
• 社會媒體廣告 (Social media advertising) - 2

  購買MySpace, Facebook, 部落格或其他社群網站上的廣告版位。

  Pay for spots on MySpace, Facebook, blogs or other community sites 

• 社會媒體顧問服務 (Social media consultancy) - 2

  以社會科技專家的角色，為地方上的公司與組織提供教學及顧問服務。

  Social tech specialists sell teaching and consultancy services to local firms and organisations

• 實體空間 (Physical space) - 2

  找到一或數個穩定的實體地點，讓網絡裡的成員可以經常在那裡碰面。

  Secure one or more physical locations where members of the network can meet regularly
• 在地動員 (Local canvassing) - 1

  利用非正式的會議、信函投遞、打電話以及其他草根動員的方式來吸引社群參與。

  Informal meetings, letter drops, phone calls and other grassroots methods to engage the community

• 搜尋引擎最佳化 (Search engine optimisation) - 1

  將您的內容和技術工具加以精煉，讓使用搜尋引擎檢索的人更容易注意到它們。

  Refine your content and technology to show up more prominently in search engines

• 病毒式行銷 (Viral marketing) - 1

  做出人們會愛上的內容和服務，鼓勵他們廣為宣傳。

  Build content and services that people love and encourage them to tell others

• DM/電郵行銷 (Direct mail / e-mail marketing) - 1

  獲得潛在使用者的聯絡資訊，並寄送給他們專屬的資訊或服務。

  Get contact details for potential users and send them targeted communications
• 線上公關 (Online PR) - 1

  勸使部落客、社群經理和網路上的有力人士，報導或提及你的專案。

  Persuade bloggers, community managers and influential people online to write about your project
• 社會媒體巡診(Social media clinics) - 1

  由志工進行的非正式探訪，幫助人們認識與開始使用數位媒體，包括相片、影片和部落格寫作。

  Drop in sessions run by volunteers help people get started with digital media - from photos to video and blogging.

科技牌 "Technology cards"

These cards list technologies that you can build or use to run and implement your project plans. They include tools to help your project team work together, as well as tools to engage users, offer services and spread your project's message. These cards also have +ve values, so each one also has a cost. Teams should be told to aim for 10 points worth of 'technology' cards.

• 行動裝置軟體 (Mobile software) - 3

  針對行動裝置而發展設計的應用程式與服務 （例如iPhone 應用程式）。

  Develop applications and services for mobile devices (such as iPhone apps) 

• 鄰里電子看板 (Neighbourhood screens) - 3

  在鄰里中的重要場所，設置電子看板以展示相關資訊、議程、影片以及來自鄰里內企業家的廣告。

  Screens are placed in all central places in the neighbourhood to display information, agenda’s, videos and advertisements from neighbourhood entrepreneurs.

• 數位巴士 (Digi-bus) - 3

  配備有影音材料及一位媒體教練的巴士，它可以在學校、圖書館、養老院等地方，就地支援媒體素養專案。

  Bus equipped with audio visual materials and a media coach can support media literacy projects on location in schools, libraries, elderly homes, etc.

• 鄰里網站 (Neighbourhood website) - 2

  提供地方新聞、資訊、意見並會對地方上所進行的各項運動(campaigning)特別加以強調的單一網站。

  A site for local news, information, comment, and strong emphasis on campaigning.

• 社交聯誼網站 (Social networking sites) - 2

  在 MySpace, Bebo, Facebook 和其他人們聚集的社交聯誼網站上開設專用空間。

  Create spaces on Myspace, Bebo, Facebook and other social networking sites where people gather.

• 小工具與應用程式 (Widgets and apps) - 2

  開發可以放在人們的部落格、MySpaces頁面和 Facebook 等平台上頭的應用程式和小工具。

  Develop apps and widgets for people's blogs, MySpace pages, Facebook etc.

• 社群網站 (Online community website) - 2

  可提供部落格、論壇、活動行事曆等工具，讓許多團體用來進行社交聯誼與溝通的低成本系統。

  Low-cost systems to provide blogs, forums, events calendars etc for groups to socialise and communicate.
• 虛擬世界 (Virtual worlds) - 2

  在「第二人生」的虛擬世界裡設置的專案或運動。

  The project or campaign sets up in the Second Life virtual world.

• 隨選列印 (Print on demand) - 2

  幫助人們設計與印製可自行訂做的物品，以分發給不上網的人們。

  Help people design and print custom materials, for distribution to people not online.

• 線上投票 (Online voting) - 2

  讓會員針對議題討去討論與投票，為某些主張發起運動，並集體做成決定。

  Members discuss and vote on issues, campaign for propositions and take decisions collectively.

• 線上協力系統 (Online collaboration systems) - 2

  藉由專門的協作系統來處理訊息、檔案、專案管理，強化團隊合作。

  Teamworking is improved by using a specialist collaboration systems for messages, files, project management

• 線上地圖 (Online maps) - 2

  發佈線上地圖或以其他方式展現在地資訊，讓人們更容易接近、利用相關的服務與資源。

  Publish online maps and other ways of showing localised information to help improve access to services and resources.
• 簡訊的通知及資訊系統 (SMS alerts & information systems) - 2

  人們可透過簡訊來取得資訊或服務，或是在註冊後讓通知送到他們的手機上。

  People can request information or services via SMS or sign up to receive alerts to their phone.

• 攝影機及相關設備 (Video cameras and equipment) - 2

  購買或租賃影音設備，讓人們利用它們來製作與分享媒體內容。

  Buy or loan audio and video equipment so people can create and share media content

• 線上資源入口網站 (Online Resource Portal) - 2

  讓人們把對於某一主題、鄰里等等所知的知識，投稿發佈到一個共享空間。

  People can contribute knowledge to a shared space about everything about a topic, neighbourhood etc.

• 推特 (Twitter) - 1

  推特可用來建立關係、開啟話題、分享新聞與想法。

  Twitter is used to build connections, start conversations, and share news and ideas.
• Google 應用服務 (Google Apps) - 1

  Google 提供電郵、行事曆、便於協作的文書、試算表工具，也包括了其他免費的生產力提昇工具。

  Google offers e-mail, calendars, collaborative word processing tools and other free online productivity tools
• 免費電話、網路會議 (Free calls, web conferencing) - 1

  人們可以利用 Skype 透過網路打免費電話並進行遠距會議。

  Skype software gives people free calls and teleconferencing over the Internet.
• 社會書籤 (Social bookmarking) - 1

  人們利用免費的del.icio.us 線上服務來進行研究，並分享彼此的網路書籤。

  People use the free del.icio.us online system to research and share Web bookmarks

• 線上儀表板 (Online dashboard) - 1

  將來自許多網站上的內容，匯入到幾個經常更新的網頁裡，使它成為個人或社群的資訊匯集中心。

  Content from many sites fed into constantly-updated web pages providing personal or community information hub
• 手機專用內容 (Mobile content) - 1

  為了讓人用手機直接閱讀，而精心設計的內容。

  Develop good content designed for viewing on mobile phones.
• 電子報 (Email newsletter) - 1

  以電郵方式提供定期的訊息更新。

  Regular updates provided through online newsletters in email.

• 相片分享 (Photosharing) - 1

  鼓勵人們以公開分享的方式上傳相片並用標籤標示。

  People are encouraged to upload and tag photos for public sharing.

• 專案部落格 (Project blog) - 1

  設置專案或組織專屬的部落格，讓人們可以持續得知相關消息，並能展開話題。

  The project or organisation sets up a blog to keep people informed, and start conversations.

資源牌 "Money cards"

These cards have -ve values, meaning they can be used to offset the costs of the tools and activities above. At this point, teams are told they start with nothing 'in the bank', so the more cards they can justify in the business section, the more they can afford to do with people and technology.

• 獎助金 (Grant funding) - 8

  從公部門取得一大筆錢來支持你的專案一到三年。

  Secure a large sum from a public funder to support your project for 1-3 years.

• 私人投資 (Private investment) - 6

  以獲利模式之實力為基礎，透過私人管道取得初步投資。

  Secure initial investment from private sources based on the strength of your revenue model

• 志工 (Volunteers) - 5

  說服人們相信這個主意而願意義務協助。

  Persuade people to help voluntarily because they believe in the idea

• 從既有組織獲得支持 (Support from an existing organisation) - 5

  說服一個既有的組織來支持你的專案。

  Persuade an existing organisation to support your project

• 種子資金 (Seed funding) - 5

  吸引一筆來自公部門或私人的少量經費，以發展專案或將原有的想法具體化為更完整的原型。

  Attract a small sum of public or private money to develop the project or prototype the idea

• 會員捐款 (Member donations) - 3

  設置一個銀行帳號、PayPal 或其他的捐款系統，讓你的社群來支持你。

  Set up a bank account and Paypal or other donation system to let your community support you

• 販賣服務 (Selling services) - 3

  提供工作坊培訓、諮詢顧問等等的特定服務，並收取費用。

  Charge for specific services, such as running workshops or providing consultancy

• 販賣產品 (Selling products) - 3

  創造與販賣（或代銷）有形的產品來為專案挹注經費。

  Create and sell (or resell) tangible products to fund the project

• 會費/會員升等 (Subscriptions / premium membership) - 3

  向加入社群、或帳號升等的使用者收取費用。

  Charge users a fee to join the community, or to upgrade their account with extra features
• 接受資源捐贈 (Donated resourses) - 3

  由他人捐贈專案所需的資源。

  Resources appropriate to the project are donated.

• 廣告 (Advertising) - 2

  在你的平台上銷售廣告空間，包括讓人放置Google關鍵字廣告。

  Sell advertising space on your platform, including using Google Adwords

• 聯盟行銷 (Affiliate marketing) - 2

  將人們轉介到其他服務，收取小額轉介費。

  Refer people on to other services and take a small fee each time

• 仲介 (Brokerage) - 2

  協助會員彼此間的款項收支，從中收取小額仲介費用。

  Facilitate payments between members and take a small cut

• 使用自由軟體 (Use open source) - 2

  使用自由軟體與既有的共享知識。

  Use open source software and shared knowledge